How to Link Your Shopify Store with Amazon in 7 Steps [update 2024]

In order to remain competitive in the modern e-commerce market, it’s essential to grow your company’s customer base. Link your Shopify store with Amazon is one useful tactic. Amazon is one of the largest global e-commerce platforms, and if you have a Shopify store, you can easily connect it with Amazon Seller Central using apps called Shopify Amazon Integration. Today, I will explain to you how to connect Shopify with Amazon in this article.

The Importance of Integrating Shopify with Amazon

In the current e-commerce environment, Shopify and Amazon connection is extremely important. Offering businesses a wider reach and increased visibility in the online marketplace, it presents a strategic relationship that capitalizes on the capabilities of both platforms. Businesses may take advantage of the huge worldwide client base of Amazon by easily integrating their Shopify stores with the Amazon platform, thereby growing their market presence. With the help of this communication, retailers may more effectively coordinate their operations across platforms by streamlining order fulfillment, inventory management, and product listings.

Additionally, it lets retailers take advantage of Amazon’s huge visitor volume and devoted clientele while retaining control over their Shopify store’s revenues and brand  identification. The link between Shopify and Amazon increases customer experience overall and increases sales potential. Through integrating product specifications, costs, and stock levels, companies may guarantee precision and uniformity in data presented on various channels. This coordination lowers the possibility of overselling, cuts down on manual errors, and builds client trust by providing accurate and current information.

Preparation Steps before Integration

• Setting Up Shopify and Amazon Seller Account : Before linking, ensure your Shopify store and Amazon Seller Account are properly set up. Verify account details and payment methods for smooth transactions.
• Organizing Inventory and Product Listings : Organize your inventory and align product listings between platforms for consistent information and pricing.

How to Link Your Shopify Store with Amazon in 7 Steps

There are certain criteria you must meet to integrate your Shopify store with Amazon, which are as follows:

• You Must Have a Shopify Store: This is a no-brainer. However, the store must be based in the United States. Sign up for Shopify and create a store on at least the Basic plan.
• You must also have a store on Amazon: You can follow this link to create one if you don’t have one yet. Keep in mind that it must be a professional seller account.
• The currency option on Shopify and Amazon stores must match. For example, if you accept payment in US dollars, you should also do the same on Amazon.
• You only sell products approved by Amazon.

You can follow the following steps to set up and link your Shopify store with your Amazon store.

1- Set up your Shopify store

Set up your Shopify store in this phase by selecting a subscription plan and creating an account. Use simple-to-use tools, templates, and apps to customize your store.

Next, make sure your product listings are optimized for Amazon by creating interesting descriptions, using suitable keywords, and improving image quality. Track sales, complete orders on Shopify and Amazon, and maintain a seamless listing and inventory sync with Shopify apps.

2- Create an Amazon seller account

Before you can integrate Shopify with Amazon, you’ll need to create an Amazon seller account. Go to the Amazon Seller Central website and complete the registration process to accomplish this. You will be required to accept the terms and conditions of Amazon and submit information about your company. Once you set up a seller account, you’ll have access to Amazon’s vast marketplace and a host of seller tools and resources.

Creating a seller account on Amazon is a straightforward process that can be completed in a few simple steps. First, you will need to provide basic information about your business, such as your business name, address and contact details. You’ll also be asked to provide your tax information and select a payment method to receive money from your Amazon sales.

Once you complete the registration process, Amazon will review your application and may request additional documentation or verification. This is to ensure market safety and protect buyers and sellers. Once your account is approved, you’ll have access to your seller dashboard, where you can manage your inventory, set prices, track your sales performance and more.

3- Understand Amazon’s fulfillment options

Amazon offers merchants with a variety of fulfillment choices, such as the Merchant Fulfillment Network (MFN) and Fulfillment by Amazon (FBA). Amazon manages every facet of order fulfillment, including shipping, packing, picking, and warehousing, through FBA.

Sellers can benefit from Amazon’s large network of fulfillment facilities, which are well positioned to guarantee prompt and effective delivery to clients, by utilizing Fulfillment by Amazon (FBA). Sales and customer satisfaction can both benefit from this, as buyers are more inclined to purchase from vendors who provide prompt, dependable shipment.

On the other hand, the Merchant Fulfilled Network (MFN) allows sellers to have more control over the fulfillment process. They can choose their own shipping companies and packaging materials, and have the flexibility to customize the packaging and branding of their products. This can be useful for sellers who want to maintain a consistent brand image and have specific packaging requirements.

4- Install the Shopify app to integrate with Amazon

Installing the Shopify app is required to integrate with Amazon after you have both a Shopify store and an Amazon seller account. Using this app, you can manage inventory, orders, and prices from right within the Shopify platform, and your Shopify products may be synchronized with your Amazon listings.

To install the app, log into your Shopify store, go to the Shopify App Store, and search for the app you’ve chosen to integrate with Amazon (example: Amazon Integration Plus). Follow the installation instructions provided by the app to complete the setup process.

5- Configure integration settings

You must set up the integration settings after installing the Shopify Amazon integration app. This entails selecting the product listings you wish to sync between the two platforms, configuring fulfillment preferences, and connecting your Shopify store to your Amazon seller account. In accordance with your company’s requirements, you can also alter the price, inventory options, and fulfillment choices. To guarantee smooth platform integration, it is crucial to carefully check and modify these settings.

6- Sync products between Shopify and Amazon

Once your integration settings are set up, you can begin synchronizing your products between Shopify and Amazon. By following this procedure, you may list your Shopify products on Amazon and maintain price and inventory alignment on both sites.

The app will guide you through the product sync process, allowing you to select the products you want to list on Amazon and set prices, inventory levels, and fulfillment preferences for each product. Regular synchronization ensures that any changes made to product details, pricing, or inventory in Shopify are accurately reflected on Amazon.

7- Manage inventory and pricing

Efficient inventory management and pricing is critical to a successful Shopify and Amazon integration. With Shopify’s integration app, you can easily track and manage inventory levels, ensuring your products are always in stock and available for purchase.

Real-time inventory updates are available through the app, with automatic adjustments made in response to incoming and completed orders. You can also use competitive pricing tactics to draw clients to Amazon while maintaining your company’s profitability.

Why would you need to link your Shopify store with Amazon?

Linking your Shopify store with Amazon can offer several advantages including:

• Increased Exposure and Sales: You can expand your audience by linking your Shopify business to Amazon. One of the biggest online marketplaces in the world, Amazon offers access to millions of potential buyers.
• Multi-Channel Selling: Your sales channels are diversified when you sell on several platforms, which lessens your dependency on any one of them. You can more effectively manage inventory and sales on both Shopify and Amazon by connecting the two systems.
• Amazon’s Trust and Reach: Among internet shoppers, Amazon has established a reputation for reliability and trustworthiness. Taking use of Amazon’s well-known brand can boost trust and draw in users who enjoy purchasing on the website.
• Fulfillment Options: Using Amazon’s Fulfillment by Amazon (FBA) program, you may ship, pack, and store your products in their warehouses. This can accelerate delivery and simplify order fulfillment, which will increase customer happiness.
• Data and Insights: Integrating your Shopify store with Amazon allows you to gather valuable insights into customer behavior, sales patterns, and product performance across different platforms.
• Synchronized Inventory Management: Accurate inventory levels can be maintained by connecting the two systems. Inventory on Shopify and Amazon immediately updated when a product sells on one platform, lowering the possibility of overselling or stockouts.
• Cross-Promotion Opportunities: By utilizing Amazon’s advertising and promotional resources, you may raise the visibility of your products and possibly increase traffic to your Shopify store.

Tips for managing inventory and avoiding stock outs

Effective inventory management is crucial to avoiding stock-outs and ensuring a smooth customer experience. Follow these tips to manage your inventory effectively:

• Regularly update inventory levels on both Shopify and Amazon to prevent overselling or out of stock.
• Set low stock alerts and set reorder points to stay on top of demand.
• Utilize demand planning and inventory projections based on previous sales data.
• Consider using inventory management software or apps that integrate with Shopify and Amazon to automatically track inventory.

How to handle returns and customer service on Amazon

Excellent customer service is essential to maintaining your excellent rating on Amazon. Use these best practices when responding to consumer inquiries and returns:

• Establish clear return policies and communicate them to customers.
• Respond quickly to customer inquiries and provide accurate and useful information.
• Efficiently process returns and refund customers immediately, following Amazon’s guidelines.
• Maintain open and transparent communication with customers throughout the returns process.

Conclusion

Integrating your Shopify store with Amazon presents significant advantages for e-commerce expansion. Follow these steps diligently to strengthen your online presence and boost sales.

FAQs

1. Can I sync all my Shopify products with Amazon?Yes, you can sync most of your Shopify products with Amazon. However, certain restrictions or product requirements may apply.
2. Is it possible to manage inventory automatically after integration?Yes, by syncing inventory between Shopify and Amazon, you can manage stock levels automatically.
3. How long does it take to complete the integration process?The integration process typically takes a few hours to a day, depending on the size of your inventory and the thoroughness of setup.
4. Can I unlink my Shopify store from Amazon if needed?Yes, you can disconnect your Shopify store from Amazon by adjusting settings within both platforms.