Video marketing is one of the most effective tools among all the available options for marketers today. Small and large businesses use various video marketing strategies for branding and promotion in the digital space as they have proven to be highly effective.
According to marketers and business owners, posting videos not only increases their audience’s engagement levels, but also increases their return on investment. According to Renderforest Survey, which conducted research in this area, video marketing has contributed to the following:
- in 78% of cases there was an increase in traffic on company websites;
- 71% of companies saw an increase in the average time spent by users on the site;
- 69% of representatives expanded their potential client base;
- in 54% of cases there was an increase in the number of sales.
These results are impressive. If the concept of video marketing is new to you, in this article we will talk about all its features and benefits for your business.
What is Video Marketing ?
Video marketing is one of the online marketing strategies used to promote a brand, products or services by posting videos that convey the right messages to the target audience. The main goals of this technique are to improve branding, increase user engagement and, finally, increase sales. If you look at this concept in detail, you will realize that it was never something new to you. For example, you may have seen advertisements while watching programs on TV. What is its purpose?
With TV advertising, brands advertise their products and services in a well-known way. They are looking to expand their potential user base through video advertising. Everyone would probably agree that television advertising has a much greater influence on us than newspaper or radio advertisements in influencing us to make purchases. Video marketing is superior to many other marketing strategies, and below we’ll tell you why that is.
Benefits Of Video Marketing?
Marketing a small business can sometimes feel like an uphill battle, but it doesn’t have to be. One of the most amazing things about our modern age is the powerful technology that is available to almost everyone. With nothing more than a smartphone and a laptop, you can start creating video content that engages your target audience and increases conversions.
Whether or not you choose to hire a professional video marketing agency will have to do with the size and specifics of your brand. However, you shouldn’t let fear of expense stop you from exploring this marketing possibility, as it can be incorporated into your existing strategy at a budget that works for you.
9 Benefits Of Video Marketing Every Business
Let’s take a look at nine benefits of video marketing to help you decide if this is the right marketing tool for your brand.
1. Many Customers Prefer Watching Videos
The world of online video content is constantly evolving. Every day, over 1 billion hours of video are watched around the world.
The market is huge. When you start making videos for your small business, you can gain a ton of potential customers and brand advocates.
Whether video marketing is right for your brand’s digital marketing strategy will have to do with who your target audience is. While the largest demographic for viewing video content is between 18 and 34 years old, that doesn’t mean you shouldn’t create videos if your target audience isn’t in that age group. More and more people of all ages are watching online videos, but the marketing tactics you use (including your voice, tone, and message) should differ depending on who you’re trying to connect with.
Adding videos to the pages where you sell your products can increase your purchases by 150%. Therefore, video marketing is useful because you can create content in a format that your audience will enjoy, and you will also see tangible results in sales.
2. Video Marketing Complements Your Other Marketing Strategies
When you start researching video marketing for beginners, you may start to feel a little overwhelmed.
In fact, video marketing can complement and fit seamlessly into your existing marketing strategy. There is no need to completely revamp and improve your current strategy.
What you can do is enhance your existing strategy with videos. If publishing weekly blogs is part of your SEO marketing strategy, you can start creating these blogs in a video format. You can also embed videos into your blog posts to build on the points you make in the article.
Every topic you create content for can be promoted in a number of different forms. Giving your audience options on how they can engage with your content will only encourage them to spend longer on your page interviewing your brand as an authority in your field.
3. Search Engines Can Easily Find Optimized Videos
Have you ever wondered what happens if you make videos and no one comes to watch them?
Luckily, by optimizing your videos for SEO, search engines can easily find them and direct organic traffic to them. Learning the ins and outs of SEO can seem a bit much at first, but it can become second nature once you get used to it. You want to make sure you choose the right video platform for your product or service, make sure you place your video on a relevant page that’s optimized for SEO, create an engaging thumbnail, and write a title and description that catches your viewer’s eye.
If you have opened a multimedia platform for your brand and upload your videos directly to it, you can direct traffic to your website by including links in the video description and in the video itself.
However, be careful not to overdo it with links to your products and website. Consumers are increasingly wary of how ads can make them feel, and annoying them with these messages may ultimately turn them away from your brand.
4. Video Helps Increase Consumer Trust And Brand Awareness
The internet is a chaotic place filled with millions of competing brands. How can you make your brand stand out so that customers come back for more?
Video marketing is perfect for this. Whether you have a brick-and-mortar store or an online business, the video format allows viewers to get to know your brand in a way that they can’t through text or static photos.
Through video, people are more likely to make an engaging, holistic, and personal connection with your brand more quickly.
When you add videos to your website, it helps your customers see the human side of your brand. It’s also an opportunity to show how knowledgeable you are in your industry.
Building brand awareness is one of the most important things for a successful business. Whether you’re looking to revive an old brand or promote a new product, shaping your audience’s perception of your brand can be fundamental to your success. Your goal in building brand awareness is to let the public know that you exist and why they should choose you over the competition.
The reality is that people are more likely to buy a product from a brand they recognize than from a brand they don’t. Your goal is to become a brand name that your audience is familiar with so that when they have a choice between your product and your competitor, they’ll choose your product every time.
Most importantly, once people get to know your brand, you want them to associate you with authenticity, credibility, and professionalism. You want your customers to see you as an authority and think of you first when they think of your industry.
In addition to creating videos that describe your products or services, consider creating other content that helps your audience see the human side of your business. Things like behind-the-scenes videos and employee interviews are a great way to build personal connections in the digital age.
5. Video Marketing Shows You’re Up To Date
We’ve all had that experience: looking for a company only to discover they don’t even have a website. Or maybe they do have a website, but it looks like it was designed in 1995 and hasn’t been updated since then. This doesn’t necessarily foster trust or confidence in your audience, as it can make the business look as if it’s stuck in the past.
As part of your marketing, you want to stay relevant and up-to-date. Video marketing is a growing industry that shows no signs of stopping.
Even if you’re not interested in hiring a web company to create an expensive, well-produced video for your website, that doesn’t mean you should ignore video marketing altogether. You can incorporate completely free video marketing methods by leveraging the live streaming feature on social media or simply making your own marketing videos using a high-quality smartphone or camera.
One of the benefits of including videos as part of your marketing strategy is that they don’t need to be movie length. Instead, generally speaking, the shorter the better. People’s attention spans are relatively short these days, and with so many different media sources buying into their attention, they can quickly bounce off something that starts too slow.
6. Videos Help Improve Your Search Rankings
One of the most important things in online marketing is to make sure your search ranking is as high as possible. Search engines are how consumers find what they want, and people rarely search past the first page of results. This means you need to do everything you can to appear on the first page of relevant search results.
There are many different factors that influence your search ranking. One of them is called “dwell time.” Dwell time is the amount of time people spend on your website.
Placing videos on your website is an excellent and effective way to increase time on site. This helps ensure that you rank as high as possible.
On average, people spend two minutes longer on sites that have videos. One study found that the average person spends 88% more time on a site when it includes videos.
7. Videos Help Increase Traffic And Get More Backlinks
Who doesn’t want to drive more traffic to their website? The more traffic you get, the more potential customers will check out the products you offer. One study found that websites with videos received 41% more web traffic from search engines than websites without videos.
In addition to increasing your organic traffic, video marketing can also help you get more backlinks. Backlinks are another important factor in how you rank on search engine results pages. Since people are more likely to link to your site when you have a video on it, having videos can help boost this aspect of your SEO as well.
8. It Will Help You Get More Conversions
As far as video and conversion rates go, the numbers are pretty favorable.
A research team found that websites that used videos had 27% higher click-through rates than their non-video competitors. In addition, their conversion rates were 34% higher. Studies have found that when you add videos to your landing pages, you can increase your conversion rates by 86%.
9. Your Content Will Be Shared More Frequently
Social media is an incredibly powerful online marketing tool. If used correctly, it can completely transform your brand and your revenue.
Videos are more likely to be shared than images and text combined. According to Small Business Trends, social videos get 1,200% more shares than images and text combined. Basically, when you produce video content for your brand, the likelihood of your content going viral organically increases significantly.
Depending on your audience, you’ll want to take that into account when creating your video content. Creating videos that people will feel compelled to share is a great way to promote your products or services. That’s why it’s important to understand who your target audience is, what social media platforms they use, and what problems they need solved that you can help them solve.
Why is Video Marketing Such an Effective Tool?
Before we talk about the benefits of video marketing, we want to ask one question. If you need to quickly find some information about something or understand how a device works and works, which platform will you choose? Probably, without thinking for a second, you will answer – YouTube. Yes, almost everyone in your place would do this. Thanks to YouTube, you can quickly get information about everything from what’s happening in the world, expert reviews of the latest gadgets, recipes, makeup and hair tips, to learning different dance styles.
Statistics show that YouTube is the most popular social platform in existence. Numerical data suggests that its users collectively watch 1 billion hours of content every day. 44% of all Internet users watch YouTube videos. About 60% of our planet’s population prefer YouTube to television.
Tips For Bulding an Effectiv Video marketing Strategy
Video marketing is a fairly broad area of marketing that offers many options for presenting video content. By understanding your business and knowing the pain points of your target audience, you can choose a video marketing strategy that will connect you with the right audience for the long haul. Below are some tips for choosing the right strategy:
- Product demonstration. If you sell products, provide a brief description of its properties. Let potential clients know exactly what you offer and how to use it.
- Promotions. Advertise your special offers and discounts on products or services.
- Informational videos. Try to solve users’ problems by sharing relevant ideas and experiences. Additionally, you can take text information from a blog and present it in video format.
- Brand presentation. Make a video in which you talk about your company and what exactly it offers.
- Case studies. Conduct research regarding your products or services, assessing their qualities. Explain your research results in a video. Emphasize the benefits that users will receive if they choose your products.
Use creativity to stand out from the crowd.
conclusion
Social media platforms are the hub of online activity. Many users spend a lot of time connecting with friends, searching for valuable information through tutorials, or even entertaining themselves. Any video you post can go viral in the shortest time you can imagine. This article gives you what you need to create a successful social media video marketing strategy
Did you find this article on the benefits of video marketing interesting? If so, be sure to check out the rest of our blog for more engaging and informative content!
