As digital transformation sweeps the world, it’s time for industrial companies to get on board and reshape their marketing game. With 81% of buyers conducting online research before purchasing, it is clear that digital marketing strategies are the new catalyst for business growth.
In this Article, we’ll take a look at 13 effective digital marketing strategies designed to put your industrial business on the digital map. We’ll cover everything from website optimization to content creation and search engine optimization (SEO).
Are you ready to drive more leads, increase sales, and guide your industrial business into uncharted waters of success? let’s start
1. Optimize network and mobile experience
Just like a well-oiled machine is essential to running a smooth industrial operation, a well-tuned website and mobile experience are the cornerstone of a successful digital marketing strategy.
In essence, your website functions as your online business identity, akin to a digital business card. It is the perfect medium to make your brand and services known to thousands of people. Begin by enhancing your website to guarantee a smooth user experience on all types of devices.
Your website needs
- Responsive to various screen sizes (mobile, laptop and desktop)
- Look attractive and professional
- Loading time is less than 3 seconds (according to Google)
Fortunately, you can check your website performance using Google’s PageSpeed Insights tool.
2. Create landing pages for each industry you serve
To effectively target different industries, create specialized landing pages based on their specific needs and interests .
Each landing page should highlight the unique value proposition you offer to a specific industry. This segmentation method allows you to showcase your expertise and establish credibility, thereby increasing your chances of converting visitors into customers.
When creating your landing page, optimize it to rank high in search engines by including relevant keywords, meta tags, and images. Use eye-catching call-to-action buttons to guide visitors to take the desired action, such as requesting a quote or booking a consultation. By taking the time to create these industry-specific landing pages
Their advantages are as follows
- Create dedicated landing pages for each industry they serve, even integrations like Shopify and Amazon
- Proudly display these landing pages under the main navigation menu “Solutions”
- Added a call-to-action (CTA) button in red (a bold, eye-catching color) to allow visitors to request a demo
3. Optimize your Google business profile listing
Google Business Profile (formerly Google My Business) is a powerful tool that lets you manage your business’s online presence on Google Search and Maps.
So if you don’t have a profile yet, it’s time to sign up . But don’t worry, it’s free. Registration is free. Since local business listings appear at the top of Google search engine results pages (SERPs), it’s a quick and easy way to drive organic traffic to your website.
Once you create your profile, there are a few other things you can do to optimize it for better visibility. Provide up-to-date and accurate information about your industrial business, including
- Business description
- company address
- operating hours
- telephone number
- website
- photo
- logo
Once you have the basic information locked down, reach out to your satisfied customers and encourage them to leave positive reviews on your business listing. Positive reviews not only improve your online reputation but also increase your chances of showing up in local search results.
4. Respond appropriately to negative comments
Unfortunately, receiving negative reviews is inevitable for any business, including industrial ones. However, how you respond to these comments can make a big difference in how people view your brand.
When faced with negative comments, take a proactive approach and respond promptly. Start by empathizing with your customers’ experiences and acknowledging their concerns. Apologize for any inconvenience caused and provide a solution to rectify the situation.
5. Create content for all stages of the sales funnel
To effectively engage your target audience and guide them through the sales process , content should be created for each stage of the sales funnel.
please believe us. Your sales team will thank us. Why? Your marketing messages will always hit the target. Qualified leads will flow directly into your sales funnel.
Focus on creating informational and educational content that raises awareness about your industrial product or service. You can use blog posts, industry insights, white papers, page-turners, and case studies to highlight your product’s benefits and applications.
6. Humanize the brand as much as possible
In industry, it’s easy for companies to appear impersonal or distant. However, a human brand can have a significant impact on your marketing efforts and create a connection with your target market.
Showcasing the people behind the business and sharing their stories helps build trust and create a personal connection with your target audience.
Consider featuring employee spotlights, behind-the-scenes videos or interviews with key team members on your website and social media marketing .
7. Try hosting a webinar
Webinars are a great way to position your industrial business as an industry expert and generate leads.
Select subjects that hold relevance and value for your intended audience, providing insights or solutions to their challenges. Employ social media management tools to distribute the webinar across different platforms, or incorporate it into email newsletters and share it on relevant industry forums..
During the webinar, provide valuable information, engage with attendees through interactive Q&A sessions, and showcase your expertise.
At the end of the webinar, offer special promotions or exclusive content to encourage attendees to take further action. Hosting a webinar is an easy way to establish yourself as a thought leader and take your industrial marketing strategy to the next level.
8. Focus more on account-based marketing
Account-based marketing (ABM) is a highly targeted approach that focuses on a single customer or company rather than a broad audience.
Once you’ve identified key customers who fit your ideal customer profile, you can tailor your marketing efforts to their specific needs and pain points.
Account-based marketing is the key to building stronger relationships and growing a loyal customer base. Customer loyalty drives repeat sales (a truism for any business owner).
9. Master Geofencing in PPC
Geofencing is a location-based marketing technique that allows you to target potential customers within a specific geographic area. By setting up virtual boundaries, you can send targeted ads or promotions to users entering or leaving a designated area.
Mastering geofencing in pay-per-click (PPC) advertising can greatly improve marketing effectiveness. Identify key locations where your target audience is likely to be present, such as industry trade shows or conferences. Create compelling ads with a strong call to action that encourage users to visit your website or contact your business.
10. Make clever use of local search engine optimization
Local search engine optimization (SEO) is crucial for industrial businesses that rely on local customers. To optimize your local SEO efforts, start by applying for and optimizing your Google business listings as mentioned above. This way, you can ensure your business appears in local search results when potential customers are looking for industrial products or services in their area.
Also, focus on building local citations —mentions of your business name, address, and phone number online. Establish these references by listing your business on local directories, industry-specific websites, and online forums.
11. Use specific, high-connotation keywords
When optimizing your website and creating content, it’s essential to use specific, high-intent keywords that match your target audience’s search intent.
Identify keywords and phrases that potential customers may use when searching for industrial products or services.
Use keyword research tool to find relevant keywords with high search volume and low competition. Incorporate these keywords naturally into your site’s meta tags, titles, and content.
12. Make sure your brand name ranks high
While ranking for general industry-related keywords is helpful, ranking for your brand name is just as important. When potential customers search for your industrial business by name, you’d better appear at the top of the search results.
To ensure your brand name ranks high in the SERPs, optimize your website homepage to use your brand name in the title tag, meta description,
Also, look for opportunities to gain online mentions and backlinks from reputable sources . When your brand name ranks high, you establish brand authority and build trust among potential B2B buyers and search engines.
13. Track leads in the sales funnel
To understand the effectiveness of your marketing strategy, it’s helpful to track your leads as they move through the sales funnel. Tracking leads should begin at the initial touchpoint, such as submitting a form or making a phone call, and continue throughout the sales cycle.
To do this, you need to implement a robust analytics system that tracks website traffic, user behavior, and conversion rates. And this is where workflow management software comes into play.
